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跨境电商物流:双语实训教程 读者对象:教师、学生 ![]()
本书内容分为上、下两篇,共计8 个项目。上篇是跨境B2B 物流实训,包括4 个海运项目和2 个空运项目;下篇是跨境B2C 物流实训,包括1 个跨境小包直邮项目和1 个海外仓物流项目。本书在内容上
紧密结合跨境电商物流发展的实际情况,采用项目化编写体例,以真实的跨境电商物流业务为基础,通过教学项目和任务设计,让读者掌握航线与船期的配比、运费计算方法、进出口单据审核与填写、报关报检、运输单据的填写、运输保险的种类与处理、小包直邮的种类、物流方案选择、运费模板设置、包邮价格计算等实用知识与技能。本书既可作为高职高专院校跨境电子商务相关专业的教材和指导用书,也可作为跨境电子商务从业人员的参考用书。
弓永钦
---------------------------- 弓永钦,经济学博士,国际贸易学专业,副教授,出版专著一部《个人信息保护问题研究:基于跨境电子商务》,主编教材2部《国际货运代理实训教程》和《国际航空货运代理实训教程》,在《国际贸易》《亚太经济》《国际商务研究》《国际经济合作》等核心期刊发表多篇论文。主持2项北京市课题。 张妙瑢 ---------------------------- 张妙瑢,北京融创共赢电子商务有限公司总经理,拥有多年跨境电商运营及教学经验,主要从事国内电子商务、跨境电子商务的理论教学研究、虚拟仿真实验教学的探索、项目实战教学的实施及企业电子商务的运营;编著《跨境电商实训手册》一套;指导上海商学院、北京联合大学等多所院校在互联网+、创新创业大赛中取得优秀奖。
上篇 跨境B2B 物流实训
项目1 海运拼箱出口货代业务实训 ·········································································· 3
任务1.1 绘制海运地图 ··················································································· 4
任务1.2 配比航线和船期(拼箱) ···································································· 6
任务1.3 计算拼箱运费(1) ············································································ 8
任务1.4 计算拼箱运费(2) ············································································ 9
任务1.5 填写订舱委托书 ··············································································· 11
任务1.6 审核出口单据 ·················································································· 13
任务1.7 了解报关和报检 ··············································································· 18
任务1.8 了解集装箱的种类 ············································································ 20
任务1.9 填写集装箱设备交接单 ······································································ 21
任务1.10 计算集装箱标志核对数 ····································································· 23
任务1.11 计算集装箱装载量 ··········································································· 25
任务1.12 了解拼箱技巧 ················································································· 25
任务1.13 了解集装箱装箱单 ··········································································· 27
任务1.14 填写提单 ······················································································· 28
任务1.15 通知客户付款赎单 ··········································································· 30
任务1.16 索赔与理赔(1) ············································································ 31
任务1.17 索赔与理赔(2) ············································································ 32
项目2 海运整箱出口货代业务实训 ········································································· 34
任务2.1 掌握世界海运的主要航线 ··································································· 35
任务2.2 配比航线和船期(整箱) ··································································· 35
任务2.3 计算整箱运费 ·················································································· 37
任务2.4 填写订舱委托书 ··············································································· 38
任务2.5 处理与车队相关的意外情况 ································································ 39
任务2.6 比较设备交接单 ··············································································· 39
任务2.7 审核整箱出口单据 ············································································ 41
任务2.8 填写出口报关单 ··············································································· 43
任务2.9 了解船舶的种类 ··············································································· 44
任务2.10 填写海运提单 ················································································· 45
任务2.11 了解倒签提单 ················································································· 47
任务2.12 货损与理赔 ···················································································· 47
项目3 海运拼箱进口货代业务实训 ········································································· 48
任务3.1 审核进口单据 ·················································································· 49
任务3.2 根据提单确定到港信息 ······································································ 50
任务3.3 比较提单与提货单 ············································································ 52
任务3.4 模拟进口货物整合申报流程 ································································ 53
任务3.5 了解CY 和CFS 的区别 ······································································ 55
任务3.6 判断陆运事故责任 ············································································ 56
任务3.7 索赔与理赔(1) ·············································································· 57
任务3.8 索赔与理赔(2) ·············································································· 57
项目4 海运整箱进口货代业务实训 ········································································· 60
任务4.1 了解常用贸易术语的区别 ··································································· 61
任务4.2 计算整箱进口代理费用 ······································································ 65
任务4.3 填写订舱委托书 ··············································································· 67
任务4.4 填写提单 ························································································ 68
任务4.5 模拟电放流程 ·················································································· 69
任务4.6 模拟进口货物报关流程 ······································································ 70
任务4.7 了解滞箱费 ····················································································· 71
任务4.8 货损与理赔 ····················································································· 72
任务4.9 了解共同海损 ·················································································· 73
项目5 空运出口货代业务实训 ··············································································· 75
任务5.1 了解ATA 单证册进出口货物 ······························································· 76
任务5.2 掌握主要国际航线 ············································································ 79
任务5.3 掌握航空区划 ·················································································· 80
任务5.4 计算时差与飞行时间 ········································································· 81
任务5.5 空运代理报价 ·················································································· 82
任务5.6 计算航空运费 ·················································································· 84
任务5.7 选择航空运价 ·················································································· 87
任务5.8 了解航空代理的种类 ········································································· 88
任务5.9 签订国际货物托运单 ········································································· 89
任务5.10 单据缮制和ATA 单证册报关 ····························································· 92
任务5.11 签发航空运单 ················································································· 94
任务5.12 空运保险理赔 ················································································· 97
项目6 空运进口货代业务实训 ··············································································· 99
任务6.1 填写订舱委托书 ············································································· 100
任务6.2 了解飞机和飞机集装器的种类 ··························································· 101
任务6.3 审核单据 ······················································································ 103
任务6.4 解读航空运单 ················································································ 104
任务6.5 熟悉常见航空代码 ·········································································· 110
任务6.6 了解航空运输保险和索赔 ································································· 110
任务6.7 模拟货物到港后的货代操作流程 ························································ 112
任务6.8 空运货物保险索赔 ·········································································· 114
任务6.9 向空运承运人索赔 ·········································································· 114
下篇 跨境B2C 物流实训
项目7 跨境小包直邮项目 ··················································································· 119
任务7.1 计算物流费用 ················································································ 120
任务7.2 选择物流方案 ················································································ 122
任务7.3 设置单个国家运费模板 ···································································· 124
任务7.4 计算包邮价格 ················································································ 125
任务7.5 设置减免率 ··················································································· 126
任务7.6 设置全球运费模板 ·········································································· 128
项目8 海外仓物流项目 ······················································································ 130
任务8.1 了解海外仓物流模式 ······································································· 130
任务8.2 了解全球速卖通平台自建海外仓 ························································ 132
任务8.3 海外仓费用计算 ············································································· 133
Part I Cross-border B2B Logistics Training
Project 1 Practical Training of Marine LCL Export Freight Forwarding Business ············ 137
Task 1.1 Mapping of Maritime Transport ···························································· 138
Task 1.2 Match Shipping Lines and Sailing Schedule (LCL) ····································· 140
Task 1.3 Calculation of LCL Freight (1) ······························································ 143
Task 1.4 Calculation of LCL Freight (2) ······························································ 145
Task 1.5 Fill in the Entrusting Order for Cargo Transport ·········································· 146
Task 1.6 Review of Export Documents ······························································· 147
Task 1.7 Understand Customs Declaration Process ················································· 148
Task 1.8 Understand the Types of Containers ························································ 149
Task 1.9 Filling of Equipment Interchange Receipt ················································· 151
Task 1.10 Calculation of the Check Number for Container Mark ································ 152
Task 1.11 Calculation of Container Load ····························································· 154
Task 1.12 Understand the LCL Skills ································································· 154
Task 1.13 Understand the Container Load Plan ····················································· 156
Task 1.14 Fill in the Bill of Lading ···································································· 158
Task 1.15 Notify Customers to Pay and Redeem Documents ····································· 159
Task 1.16 Claims and Settlement (1) ·································································· 159
Task 1.17 Claims and Settlement (2) ·································································· 159
Project 2 Practical Training of Marine FCL Export Freight Forwarding Business ··········· 162
Task 2.1 Master the Main Marine Shipping Routes in the World ································· 163
Task 2.2 Match Shipping Lines and Sailing Schedules (FCL) ···································· 163
Task 2.3 Calculation of Full Container Freight ······················································ 165
Task 2.4 Fill in the Entrusting Order for Cargo Transport ·········································· 166
Task 2.5 Deal with Unexpected Situations Related to the Land Transport ······················ 167
Task 2.6 Compare the Equipment Interchange Receipts ··········································· 167
Task 2.7 Review of Full Container Export Documents ············································· 167
Task 2.8 Fill in the Export Customs Declaration Forms ············································ 168
Task 2.9 Understand the Types of Ships ······························································ 168
Task 2.10 Fill in the Marine Bill of Lading ··························································· 170
Task 2.11 Understand the Anti-dated Bill of Lading ················································ 170
Task 2.12 Cargo Damage and Claim Settlement ···················································· 171
Project 3 Practical Training of Marine LCL Import Freight Forwarding Business ············ 172
Task 3.1 Review of Import Documents ······························································· 173
Task 3.2 Confirm Arrival Information According to the Bill of Lading ·························· 173
Task 3.3 Compare Bill of Lading with Delivery Order ············································· 176
Task 3.4 Simulating the Integrated Declaration Process of Imported Cargo ···················· 176
Task 3.5 Understand the Difference Between CY and CFS ······································· 178
Task 3.6 Determine the Responsibility for Land Transportation Accidents ····················· 180
Task 3.7 Claims and Settlement (1) ··································································· 181
Task 3.8 Claims and Settlement (2) ··································································· 181
Project 4 Practical Training of Marine FCL Import Freight Forwarding Business ············ 184
Task 4.1 Understand the Differences between Commonly Used Trade Terms ·················· 185
Task 4.2 Calculation of Agency Fee for Full Container Load Import ···························· 191
Task 4.3 Fill in the Entrusting Order for Cargo Transport ·········································· 192
Task 4.4 Fill in the Bill of Lading ······································································ 193
Task 4.5 Simulate the Telex Release Process ························································ 193
Task 4.6 Simulation of Customs Declaration Process for Imported Cargo ······················ 195
Task 4.7 Understanding Demurrage Charge ························································· 195
Task 4.8 Cargo Damage and Claim Settlement ······················································ 197
Task 4.9 Understand the General Average ···························································· 198
Project 5 Practical Training of Air Export Freight Forwarding Business ························ 200
Task 5.1 Understand Imports and Exports under an ATA Carnet ································· 201
Task 5.2 Master the Major International Air Routes ················································ 205
Task 5.3 Understand the Traffic Conference Area ··················································· 206
Task 5.4 Calculate the Time Difference and Flight Time ··········································· 207
Task 5.5 Air Freight Forwarding Quotations ························································· 208
Task 5.6 Calculation of Air Freight ···································································· 211
Task 5.7 Selection of Air Freight Rate ································································ 215
Task 5.8 Understand the Types of Air Cargo Forwarders ·········································· 215
Task 5.9 Fill in the Shipper's Letter of Instruction ··················································· 216
Task 5.10 Document Preparation and ATA Carnet Customs Declaration ························ 218
Task 5.11 Fill in the Air Waybill ······································································· 219
Task 5.12 Air Transportation Insurance Claims ····················································· 221
Project 6 Practical Training of Air Import Freight Forwarding Business ························ 223
Task 6.1 Fill in the Entrusting Order for Cargo Transport ·········································· 224
Task 6.2 Understand the Types of Aircraft and Aircraft Unit Load Device ······················ 224
Task 6.3 Review of Documents ········································································ 227
Task 6.4 Interpret the Air Waybill ······································································ 227
Task 6.5 Familiarization with Common Aviation Codes ··········································· 229
Task 6.6 Understand the Air Transport Insurance and Claims ····································· 229
Task 6.7 Simulation of Freight Forwarding Operation Process after Cargo Arrives
at the Airport ··················································································· 231
Task 6.8 Air Cargo Insurance Claims ································································· 234
Task 6.9 Claims against Air Carriers ·································································· 235
Part II Cross-border B2C Logistics Training
Project 7 Cross-border Small Parcel Direct Mail Project ··········································· 239
Task 7.1 Calculation of Logistics Cost ································································ 240
Task 7.2 Selection of Logistics Scheme ······························································ 242
Task 7.3 Set up Individual Country Freight Templates ············································· 243
Task 7.4 Calculate Free Shipping Price ······························································· 244
Task 7.5 Set the Freight Reduction Rates ····························································· 245
Task 7.6 Set the Global Freight Template ···························································· 247
Project 8 Overseas Warehouse Logistics Project ··················································· 248
Task 8.1 Understand the Logistics Mode of Overseas Warehouses ······························· 249
Task 8.2 Understand the Self-built Overseas Warehouses on AliExpress ························ 250
Task 8.3 Calculation of Overseas Warehouse Fees ·················································· 251
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