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经济学基础 
定 价：49.8 元
9 7 5 8 0 7 4 1 7 2 7 1 8 读者对象:高职高专、职业本科在校学生；继续教育本专科学生；企业人员；经济学爱好者等。 
本书立足经济全球化与我国经济高质量发展背景，结合职业教育人才培养需求编写而成。其特色鲜明：一是强化价值导向，以习近平经济思想为指引，通过“案例—素养目标”等路径，引领学生树立正确三观；二是体例新颖，以案例为载体构建四大模块，展现鲜活生活趣事与经济热点，增强教材可读性与趣味性；三是凸显应用，设计多层次递进应用板块，理实一体，强化知识应用，培养学生职业岗位能力；四是中高本联合、校企协同，满足贯通培养需要，融入校企精专知识。本书既可作为高职高专、职业本科在校学生的教材用书，也可作为企业人员、经济学爱好者的学习用书。
潘凤钗，女，二级教授。30年主讲高职本科、专科、成人本科《经济学基础》课程。数十年潜心教学改革创新与教材建设。先后获省部级教科研成果32项。主持获国家、省教学成果奖一等奖3项；主编"十四五”"十二五”"十一五”职业教育国规教材、浙江省重点建设教材等4部。副主编"十四五”国规教材、普通高教精品教材等3部。累计发行量逾10万册。
模块一 认识经济学
案例一 富甲天下，经世济民—走进经济学世界 ···························································.3 案例导学 ··················································································································.3 素养目标 ··················································································································.3 学习目标 ··················································································································.3 思维导图 ··················································································································.4 学习任务 ··················································································································.4 子案例一 在食堂吃饭你会排哪一队？—稀缺性与选择 ································.4 子案例二 数字化时代的生活—经济学学什么 ················································.7 子案例三 卖桔者言—经济学怎么学······························································.13 综合实训：案例评析 ·····························································································.16 学以致用：综合练习 ·····························································································.17 荣誉殿堂：现代经济学之父—亚当·斯密 ······················································.17 微阅读：经济学发展新成就（一） ·····································································.17 模块二 微观经济学应用（个体） 案例二 鹦鹉也能成为经济学家—价格机制的神奇 ·····················································.21 案例导学 ················································································································.21 素养目标 ················································································································.21 学习目标 ················································································································.21 思维导图 ················································································································.22 学习任务 ················································································································.22 子案例一 畅通产销对接，满足个性化需求：定制消费 让供需匹配更精准 ···.22 子案例二 当明前茶遭遇“倒春寒”—供给分析 ··········································.27 子案例三 “供”“求”相遇—均衡分析 ························································.32 综合实训：案例评析 ·····························································································.39 学以致用：综合练习 ·····························································································.39 荣誉殿堂：新古典综合派创立者、第一位获得诺贝尔经济学奖的美国人—保罗·萨缪尔森 ····························································································.40 微阅读：经济学发展新成就（二） ·····································································.40 案例三 “谷贱伤农”—经济学中的弹性 ·····································································.41 案例导学 ················································································································.41 素养目标 ················································································································.41 学习目标 ················································································································.41 思维导图 ················································································································.42 学习任务 ················································································································.42 子案例一 黄金和食盐都涨价了—需求价格弹性 ··········································.42 子案例二 如果你的收入增加了，你会买什么？—弹性的类型 ···················.48 子案例三 “薄利”一定“多销”吗？—弹性理论的应用···························.52 综合实训：案例评析 ·····························································································.55 学以致用：综合练习 ·····························································································.56 荣誉殿堂：新古典学派创始人—阿尔弗雷德·马歇尔 ··································.56 微阅读：经济学发展新成就（三） ·····································································.56 案例四 怎么花钱更开心—消费者的最优选择 ·····························································.57 案例导学 ················································································································.57 素养目标 ················································································································.57 学习目标 ················································································································.58 思维导图 ················································································································.58 学习任务 ················································································································.58 子案例一 第一杯与第一百杯奶茶—欲望与效用 ··········································.58 子案例二 “新增”带来的“新增”—边际效用分析与消费者均衡 ···········.63 子案例三 每个人都是平衡高手—无差异曲线分析与消费者均衡 ···············.67 综合实训：案例评析 ·····························································································.75 学以致用：综合练习 ·····························································································.76 荣誉殿堂：边际三杰—英国的杰文斯、奥地利的门格尔和法国的瓦尔拉斯 ····.77 微阅读：经济学发展新成就（四） ·····································································.77 案例五 以最少的投入赚最多的钱—生产者最优选择 ·················································.78 案例导学 ················································································································.78 素养目标 ················································································································.79 学习目标 ················································································································.79 思维导图 ················································································································.79 学习任务 ················································································································.79 子案例一 三个和尚没水吃—生产要素的投入 ··············································.79 子案例二 产量决策“红绿灯”—成本分析 ··················································.88 子案例三 数字经济时代小成本创业背后的逻辑—如何实现利润最大化？ ···.97 综合实训：案例评析 ·····························································································.98 学以致用：综合练习 ·····························································································.98 荣誉殿堂：“创新理论”鼻祖—约瑟夫·阿洛伊斯·熊彼特 ·························.99 微阅读：经济学发展新成就（五） ·····································································.99 模块三 微观经济学应用（市场） 案例六 打破垄断，促进竞争—营造公平竞争的市场环境 ·······································.103 案例导学 ··············································································································.103 素养目标 ··············································································································.103 学习目标 ··············································································································.104 思维导图 ··············································································································.104 学习任务 ··············································································································.104 子案例一 粮农能影响粮价吗？—完全竞争市场分析 ································.104 子案例二 阿里巴巴被罚的冤吗？—完全垄断市场分析 ····························.108 子案例三 为何同一产品存在价格差异？—价格歧视 ································.110 子案例四 如何在竞争中脱颖而出？—垄断竞争市场分析·························.113 子案例五 价格联盟的伤害—寡头垄断市场分析 ········································.117 综合实训：案例评析 ···························································································.119 学以致用：综合练习 ···························································································.120 荣誉殿堂：首位预测到美国经济崩溃的经济学家—弗里德里希·哈耶克 ···.120 微阅读：经济学发展新成就（六） ···································································.121 案例七 完善分配制度，公平分好“蛋糕”—走共同富裕之路 ································.122 案例导学 ··············································································································.122 素养目标 ··············································································································.123 学习目标 ··············································································································.123 思维导图 ··············································································································.123 学习任务 ··············································································································.124 子案例一 影视和体育明星们的高收入？—生产要素价格的决定 ·············.124 子案例二 完善分配制度，扎实推进全体人民共同富裕 —工资、利息、 地租、利润理论 ···············································································.127 子案例三 以完善再分配调节机制推动共同富裕 —社会收入分配与分配政策 ·································································································.134 综合实训：案例评析 ···························································································.139 学以致用：综合练习 ···························································································.140 荣誉殿堂：马克思主义创立者—卡尔·马克思 ············································.141 微阅读：经济学发展新成就（七） ···································································.141 模块四 宏观经济学应用 案例八 创造收入，共奔未来—国民收入的决定 ·······················································.145 案例导学 ··············································································································.145 素养目标 ··············································································································.146 学习目标 ··············································································································.146 思维导图 ··············································································································.146 学习任务 ··············································································································.146 子案例一 股票投资属于国民收入吗？—国民收入核算 ····························.146 子案例二 人们为什么热衷于抢消费券？—简单的国民收入决定模型 ·····.151 子案例三 寻找均衡（一）—IS-LM 模型 ····················································.155 子案例四 寻找均衡（二）—总需求—总供给模型 ····································.158 综合实训：案例评析 ···························································································.162 学以致用：综合练习 ···························································································.163 荣誉殿堂：“希克斯—汉森模型”的创立者—约翰·希克斯和阿尔文·汉森 ·····························································································································.163 微阅读：经济学发展新成就（八） ···································································.163 案例九 摆脱通胀，走出困境—人人都是职场小能手 ···············································.164 案例导学 ··············································································································.164 素养目标 ··············································································································.164 学习目标 ··············································································································.165 思维导图 ··············································································································.165 学习任务 ··············································································································.165 子案例一 小镇的失业谜题 ···············································································.165 子案例二 津巴布韦的一亿元只能买个包子？—通货膨胀理论 ·················.170 子案例三 菲利普斯曲线—通货膨胀与失业的关系 ····································.178 综合实训：案例评析 ···························································································.181 学以致用：综合练习 ···························································································.181 荣誉殿堂：现代宏观经济学的缔造者—埃德蒙·菲尔普斯 ·························.181 微阅读：经济学发展新成就（九） ···································································.181 案例十 沧海横流，挺立潮头—实现高质量发展 ·······················································.182 案例导学 ··············································································································.182 素养目标 ··············································································································.183 学习目标 ··············································································································.183 思维导图 ··············································································································.183 学习任务 ··············································································································.184 子案例一 一份成色好分量足的成绩单—经济增长 ····································.184 子案例二 应对周期调整，力争较高经济增速—经济周期·························.191 综合实训：案例评析 ···························································································.196 学以致用：综合练习 ···························································································.197 荣誉殿堂：新古典宏观经济学的重要代表人物—芬恩·基德兰德和爱德 华·普雷斯科特 ··································································································.197 微阅读：经济学发展新成就（十） ···································································.198 案例十一 自由市场经济的脆弱—宏观经济调控 ·······················································.199 案例导学 ··············································································································.199 素养目标 ··············································································································.199 学习目标 ··············································································································.200 思维导图 ··············································································································.200 学习任务 ··············································································································.200 子案例一 守护“菜篮子”“米袋子”—宏观经济政策 ······························.200 子案例二 加税还是减税？—财政政策的运用 ············································.206 子案例三 政府缺钱怎么办？—货币政策的运用 ········································.211 子案例四 供给侧结构性改革—供给管理政策 ············································.216 综合实训：案例评析 ···························································································.219 学以致用：综合练习 ···························································································.219 荣誉殿堂：宏观经济学之父—约翰·梅纳德·凯恩斯 ································.220 微阅读：经济学发展新成就（十一） ·······························································.221 案例十二 开放经济，合作共赢—扩大经贸“朋友圈” ···········································.222 案例导学 ··············································································································.222 素养目标 ··············································································································.223 学习目标 ··············································································································.223 思维导图 ··············································································································.223 学习任务 ··············································································································.223 子案例一 共建“一带一路”知多少—开放经济及其决定因素 ·················.223 子案例二 钱会越来越“不值钱”—汇率的影响 ········································.225 子案例三 国际资本流动—开放经济的均衡 ················································.231 综合实训：案例评析 ···························································································.235 学以致用：综合练习 ···························································································.236 荣誉殿堂：新经济地理学开创者—保罗·克鲁格曼 ····································.236 微阅读：经济学发展新成就（十二） ·······························································.236
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