《商务英语口语》(第2版)结合当前高职高专英语教学的实际情况,以培养英语复合型人才为出发点,改变传统的、各个场景模块孤立设置的模式,构建故事型、卡通化教材编排新方式。教材将课程内容以新外贸实际工作流程为线索进行合并重组,分为10个项目,涵盖了欢迎客户、商务约会与安排、商务会议等各个商务活动环节。各单元的主题紧扣实际,设计和拟定具体的、基于实际工作过程的情景训练任务,并且按照循序渐进的原则,由简单到复杂,具备真实性和可行性。通过真实可行的项目任务,一方面能让学生真实体验工作过程,实现职业技能强化训练的目标;另一方面有助于实现职业能力与行业岗位的有效接轨,加快学生的岗位适应速度。
张敏,籍贯山东。现为浙江金融职业学院副教授、教学名师。曾赴澳大利亚阳光海岸大学访学,目前正在杭州电子科技大学访学。她于2015年获得第二届全国高校教师微课大赛一等奖,先后受邀在浙江省、湖南省、湖北省的微课研讨会议中、全国高职国培项目中多次担任主讲嘉宾。她16年来潜心教科研,曾主持厅局级课题3项,发表论文十余篇,编写教材4部,出版专著1本。
Unit 1 Job Interview 1
Part I Warm-up 2
Part II Listening Practice 4
Part III Language Focus 7
Part IV Expansion of Culture 13
Part V Speaking Activities 15
Unit 2 Business Greetings 17
Part I Warm-up 18
Part II Listening Practice 20
Part III Language Focus 24
Part IV Expansion of Culture 29
Part V Speaking Activities 32
Unit 3 Organization Structure 34
Part I Warm-up 35
Part II Listening Practice 37
Part III Language Focus 40
Part IV Expansion of Culture 47
Part V Speaking Activities 50
Unit 4 On the Phone 51
Part I Warm-up 52
Part II Listening Practice 53
Part III Language Focus 57
Part IV Expansion of Culture 63
Part V Speaking Activities 66
Unit 5 At the Trade Fair 68
Part I Warm-up 69
Part II Listening Practice 71
Part III Language Focus 74
Part IV Expansion of Culture 79
Part V Speaking Activities 81
Unit 6 Business Reception 83
Part I Warm-up 84
Part II Listening Practice 86
Part III Language Focus 89
Part IV Expansion of Culture 93
Part V Speaking Activities 96
Unit 7 Company Presentation 97
Part I Warm-up 98
Part II Listening Practice 100
Part III Language Focus 105
Part IV Expansion of Culture 110
Part V Speaking Activities 113
Unit 8 Business Negotiation 115
Part I Warm-up 116
Part II Listening Practice 118
Part III Language Focus 123
Part IV Expansion of Culture 128
Part V Speaking Activities 132
Unit 9 Customer Service 133
Part I Warm-up 134
Part II Listening Practice 136
Part III Language Focus 139
Part IV Expansion of Culture 145
Part V Speaking Activities 148
Unit 10 Sightseeing 151
Part I Warm-up 152
Part II Listening Practice 154
Part III Language Focus 157
Part IV Expansion of Culture 163
Part V Speaking Activities 166
Appendix A 168
参考文献 234