绪 论················································································ 1
第一节 研究动机及问题意识···························································1
第二节 研究对象界定····································································2
第三节 研究方法与理论探讨···························································4
第四节 文献综述········································································ 26
第五节 研究的架构组成及其说明··················································· 51
第六节 研究的重点、难点、创新点················································ 54
第一章 21 世纪海上丝绸之路妈祖信仰概述：历史与现状··········57
第一节 21 世纪海上丝绸之路的概念生成及其内涵························ 57
第二节 21 世纪海上丝绸之路妈祖信仰的启航条件及动机目的········· 84
第三节 21 世纪海上丝绸之路妈祖文化产业化的机遇与挑战···········105
本章小结：21 世纪海上丝绸之路妈祖信仰应顺应时代转型发展·········124
第二章 21 世纪海上丝绸之路新加坡宫庙体系运营模式探究·····127
第一节 新加坡华人社群的文化形貌与妈祖信仰的迁移现象·················127
第二节 琼州天后宫的商业化转型及其管理发展策略··························141
第三节 万天府的灵媒传播和私有化管理模式···································151
第四节 天福宫的宫庙管理及其福建会馆运作模式·····························158
本章小结：信仰、组织与权力：新加坡妈祖庙馆分离现象中的帮群治理
模式研究····································································174
第三章 21 世纪海上丝绸之路马来西亚宫庙体系运营模式探究··178
第一节 马来西亚华人社会的文化形貌与妈祖信仰的传播现象··············178
第二节 雪隆海南会馆（天后宫）的管理运作模式探究·······················191
第三节 马六甲兴安会馆暨兴安天后宫的管理运作模式·······················209
本章小结：马来西亚妈祖信仰是华人帮群共同传承与弘扬的目标···········225
第四章 21 世纪海上丝绸之路泰国妈祖宫庙的运营及发展模式··228
第一节 泰国华人帮群与妈祖信仰的传入缘起···································228
第二节 传统与创新：泰国南瑶妈祖宫的融合创新管理模式·················248
本章小结：泰国妈祖信仰是庙馆独立分离的华人帮群关系网络··············260
第五章 21 世纪海上丝绸之路妈祖信仰的创新扩散对中国的启示
·············································································264
第一节 21 世纪海上丝绸之路妈祖信仰的传播路径·······················266
第二节 21 世纪海上丝绸之路妈祖信仰的理论体系建构·················268
第三节 21 世纪海上丝绸之路妈祖信仰的总体发展·······················277
第四节 21 世纪海上丝绸之路妈祖信仰海外传播对中国的启示··········281
第五节 21 世纪海上丝绸之路妈祖信仰的推广不足及其对策建议·····284
参考文献·············································································293
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