上册
导 论··················································································· 1
一、学科体系········································································· 10
（一）研究对象···································································· 11
（二）内涵界定···································································· 15
（三）学科交叉···································································· 45
（四）理论框架···································································· 49
二、研究意义········································································· 57
（一）理论发展···································································· 57
（二）学科融合···································································· 59
（三）实践应用···································································· 60
（四）学科建设···································································· 61
三、研究目标········································································· 67
（一）理论层面···································································· 67
（二）经济层面···································································· 68
（三）社会层面···································································· 69
（四）技术层面···································································· 69
1数字经济概论（上册）
四、研究方法········································································· 72
（一）传统分析方法······························································ 74
（二）新兴技术方法······························································ 78
（三）实验研究方法······························································ 82
（四）跨学科研究方法··························································· 85
第一部分 宏观视角：数字时代的社会······································· 92
一、数字生产篇······································································ 94
（一）数字技术···································································· 94
（二）数字生产力································································204
（三）数字生产关系·····························································231
（四）数字生产要素·····························································259
二、数字消费篇·····································································291
（一）数字生活···································································291
（二）数字健康···································································356
（三）数字文化···································································379
（四）智慧城市···································································417
三、数字市场篇·····································································433
（一）电子商务···································································433
（二）数字贸易···································································454
（三）数字金融···································································469
（四）数字投资···································································485
四、数字安全篇·····································································489
（一）数字安全···································································490
（二）监管沙盒···································································496
（三）数字秩序···································································500
（四）数字主权···································································503
下册
第二部分 中观视角：数字时代的产业 ···································· 507
一、数字产业化·····································································508
（一）通证经济···································································521
（二）共享经济···································································527
（三）平台经济···································································534
（四）零工经济···································································540
二、数据价值化····································································547
（一）数据采集···································································550
（二）数据确权···································································575
（三）数据定价···································································582
（四）数据流转···································································589
三、产业数字化·····································································594
（一）数字渗透率································································595
（二）农业数字化································································603
（三）制造业数字化·····························································620
（四）服务业数字化·····························································626
四、数字化治理·····································································632
（一）数字产业政策·····························································634
（二）数字技术伦理·····························································642
（三）国家数字治理·····························································653
（四）国际数字治理·····························································660
第三部分 微观视角：数字时代的企业····································· 669
一、数字化管理·····································································670
（一）数字化战略································································672
3数字经济概论（上册）
（二）数字化领导································································682
（三）数字化组织································································691
（四）数字化控制································································701
二、数字化运营·····································································715
（一）数字化生产································································716
（二）数字化营销································································725
（三）数字化人力································································736
（四）数字化财税································································745
三、数字化转型·····································································755
（一）战略目标转型·····························································757
（二）业务流程再造·····························································767
（三）组织技术变革·····························································778
（四）数据治理优化·····························································786
四、数字化创新·····································································795
（一）技术产品创新·····························································796
（二）用户体验创新·····························································805
（三）商业模式创新·····························································813
（四）组织文化创新·····························································821
参考文献············································································· 833
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