定 价：35 元
丛书名：十二五职业教育国家规划教材、当代商务英语系列
- 作者：何兆熊
- 出版时间：2014/8/1
- ISBN：9787567517691
- 出 版 社：华东师范大学出版社
- 中图法分类：F7
- 页码：
- 纸张：
- 版次：1
- 开本：16K
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。
修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
陈雪翎，男，上海立信会计学院教授，上海市高职高专经济类专业教学指导委员会副主任，上海立信会计学院高职学院常务副院长，剑桥大学外语考试部资深培训官中国华东地区BEC 考官组组长，担任会计英语、商务英语等方面课程教学，出版多部教材及专著。
Unit 1
Text A How the Credit Card Captured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your Brand Is?
Unit 4
Text A Influencing Bosses and Making Friends
Language in Use
Text B Boeing vs Airbus: This Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship Oddities
Language m Use
Text B How to Raise Business Finance
Unit 7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit 8
Text A What Are Organisational Myths?
Language in Use
Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
Language in Use
Text B International Taxation
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dreams
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language m Use
Text B Understanding Hostile Customers
Unit 13
Text A Reading to Make Us Glad
Language m Use
Text B Sharing Losses through Insurance
Unit 14
Text A Waking Up
Language in Use
Text B Exporting and Importing of Natural Resources
Appendix Selected Readings
Glossary
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